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About Us

Dressed2Sell was founded in 2003 by friends, Jane Cooper and Sharon Johnston and has an outstanding success rate helping homeowners to sell properties faster and for more money. "We go way beyond the average home stager and services are offered to assist with every aspect of a sale and move if required."

Dressed2Sell provides bespoke and practical services to homeowners, landlords, property developers and estate agents wishing to sell or let a property. From one-bedroom flats to larger family homes in London and home counties, they optimise the value of the property’s by focussing on a look to appeal to the target audience and stand out from the competition. With 20 years of experience, they quickly turn a project around using what may already be in the property or bringing in key cost-effective items resulting in a stylish camera ready finish.


Both Jane and Sharon have PR and marketing backgrounds, having worked in leading UK agencies, running award-winning campaigns for their clients.

Jane is a History of Art graduate, with a strong sense of aesthetics and interior style. Combined with property renovation experience and excellent trade contacts, her forte is creating stylish looks and practical solutions that sell properties on a budget. As a stylist at Condé Nast, publishers of House & Garden, Vogue and Tatler, followed by a PR career for home brands, Sharon has a flair for spotting developing home trends. She will fine-tune clients’ existing home décor, creating an up-to-date image that looks fresh and appealing for marketing photos and viewings.

Best of Houzz 2023 - Client Satisfaction
Best of Houzz 2022 - Client Satisfaction
Best of Houzz 2021 - Client Satisfaction
Best of Houzz 2019 - Client Satisfaction
Best of Houzz 2018 - Client Satisfaction
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